BY: RAY GRAINGER
There are many reasons for taking on new clients: Business sustainability is the most obvious, but you may also take on clients at lower margins because of their ability to bolster your credentials and capabilities, or open up opportunities in new markets.
The key is remembering that it should provide equal value to both parties. When you continue to serve clients with a negative impact on your business, it can seriously comprise team morale and risks bringing down your business altogether.
If you're in client-services, this is a must-read guide on how to handle even the most difficult clients situations, so you can maintain a healthy, profitable client portfolio.
WHAT YOU'LL LEARN
- Best practices for building a healthy client portfolio
- How to diagnose common client issues
- Easy to implement client relationship-saving tactics
- How and when to fire your client (on good terms)
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