October 31, 2016 // 8:30 AM
Written by Aja Frost | @ajavuu
Prospects are busier than ever. It’s hard enough getting them to open your emails. Getting them to read and then reply usually requires a combination of skill, good timing, and dumb luck. Once salespeople send an email, how prospects respond is out of their hands.
One thing that’s definitely under reps’ control? The contents of their email.
An entertaining, memorable message can dramatically increase response rates. The following six templates correspond with six common situations and are designed to stand out from the typical sales emails filling up buyers’ inboxes.
How Humor Can Make Sales Emails More Effective
When it comes to sales emails, a little levity goes a long way. Most messages are straightforward and serious -- and boring. Adding a fun twist to their outreach helps reps distinguish themselves from the competition and make their pitch more memorable.
In addition, humor usually puts recipients in a better mood. Once their prospects are smiling, salespeople usually have a far better shot of getting time on their calendars.
6 Humorous, Unconventional Sales Email Templates
1) When you’re reaching out for the first time:
According to Yes! 50 Scientifically Proven Ways to Be More Persuasive, businesspeople who sent a funny, inoffensive cartoon to their negotiation partners before negotiating generated higher levels of trust and 15% larger profits than those who didn’t send a cartoon.
Salespeople can leverage the same trust-building effects by including a cartoon in their outreach email.
